10+ years, most of it designing for other people to build. AI changed that. What hasn't changed is deciding what's worth building in the first place.
Fintech, e‑government and e‑commerce, across startups and large organisations. I've led design end to end on products used by hundreds of thousands of people, with AI built into how I work.
Open to senior and lead roles. Remote or onsite. Open to relocation.
I help shape what we're building and why, keep design and engineering pointed at the same thing, and use AI to put a working version in front of you early, while changing our minds is still cheap.
I mentor, I review, and I share context before anyone has to ask for it. AI is how the team explores wider and gets to something testable sooner, without the quality dropping to pay for it.
You get states and edge cases decided before they reach you, and a designer who stays close through the build rather than disappearing at handoff. I use AI to settle the ambiguity early, so fewer questions land mid-sprint.
What I do: Product design, UX strategy, User research, Field research, Usability testing, Information architecture, Systems thinking, Design systems, UI design, Prototyping, Data analytics, Business alignment, AI workflow, Stakeholder alignment, Team leadership, Mentoring designers.
Scout is a conversational way to find a home to rent in Dubai, explored for Property Finder. It keeps a short memory of what it understood, marks what it guessed, and shows only the homes that match. A real model, built with Claude Code in a few hours.
Most business customers on Tradeling ordered through sales agents, not the app. I redesigned it so each type of business gets its own home page. Conversion rose around 38%, and GMV from the app around 30%.
QFunder is Tradeling’s new fintech vertical. Banks rarely lend to small businesses, and when they do, it takes weeks. We built an MVP to test a faster way: apply online in minutes, get funded in 24 hours. We built and tested it in two months.
TAMM is Abu Dhabi’s initiative to bring government services into one ecosystem. The services were fragmented, so we built one unified digital system where citizens, residents, businesses and visitors complete them in one place.
iTraffic is RTA’s intelligent traffic management system. I designed its interface in 2019, in collaboration with ST Engineering: one place to watch the roads, respond to incidents, and run the signs and equipment on them.
Cubix was an agency in Karachi with clients abroad. I designed company pages and websites, and got my first exposure to mobile apps, back when that meant a 320 by 480 pixel iPhone screen.
I took a job in Tanzania because working abroad felt like too good an opportunity to pass up. Branding and websites for local clients. It's where I learned to own a piece of work end to end.
I joined Conceptualize, a Dubai design agency, as its founding designer, working remotely from Karachi until I moved to Dubai in 2017. As the agency grew I built the design function, hired and ran a team of four, and worked with clients like RTA and Meydan.
In 2019 I joined the team behind TAMM. Since then: a digital bank at Banque Saudi Fransi, an on-demand home services app at Rizek, and Tradeling, a B2B marketplace, where AI became part of the daily workflow.
Tradeling, UAE
2024 to 2026
Banque Saudi Fransi, UAE
2022 to 2024
Rizek, UAE
2021 to 2022
Sell Any Car, UAE
2021
TAMM, UAE
2019 to 2021
Conceptualize, UAE
2014 to 2019
Axact, PAK
2013 to 2014
Global Land Solutions, TZA
2012 to 2013
Cubix, PAK
2011 to 2012
Senior product designer, 10+ years across startups, e‑government, e‑commerce and fintech. The last product I worked on, I designed, built and launched myself.
AI is part of how I work now, every day. The tools changed. The job, deciding what to build and why, didn't.
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Huzaifa worked in my team for over a year. Throughout this time, he was consistent in his performance, able to take ownership and deliver tasks in a timely and high quality. Based on the experience we had together, I would highly recommend Huzaifa for any team that needs design, prototyping and research.
Ivan AleksicProduct & Experience Leader, TAMM (recommendation on LinkedIn, opens in a new tab)Huzaifa is brilliant at creating and managing design systems that seamlessly span across various products. His meticulous approach ensures that design systems are highly functional and so smooth to use. What sets him apart is his foresight in considering how engineers will align and contribute to the design system, demonstrating a holistic understanding of the product development process.
Adam NeilandHead of Design, Banque Saudi Fransi (recommendation on LinkedIn, opens in a new tab)I’ve always referred to Huzaifa as the ‘Dark Horse’ of our design team. He quietly works on the sidelines, yet his skills are remarkably formidable. Whatever requirements come up, Huzaifa possesses the perfect skill set to meet the project’s demands.
April NaoeDigital Strategy, Innovation and Design Lead, Banque Saudi Fransi (recommendation on LinkedIn, opens in a new tab)
